Body Fat and Eating Disorders Paper

Body Fat and Eating Disorders Paper Scenario 1 The possible sources of food-borne illness There are many incidences when the food prepared by Jeremiah could have been contaminated. At first, after purchasing the food from the store, Jeremiah visited other places, exposing the beef to a lot of contamination. This was worsened by the fact that the day was hot. After cutting the beef, he used the same knife to cut the vegetables for the salad.Advertising We will write a custom essay sample on Body Fat and Eating Disorders Paper specifically for you for only $16.05 $11/page Learn More This means that the vegetables were contaminated. Given that the salad was not exposed to strong heat, this was the main source of food-borne illness that affected other family members. Another possible source of contamination was the fact that the burgers were grilled until they were pink in the middle. This means that the temperature that it was exposed to was not strong enough to make the meat safe for consumption . This explains why everyone who ate the food was affected few hours after taking it. Areas throughout Jeremiah’s day that could have led him to a serious case of food-borne illness There are numerous areas throughout Jeremiah’s day that could have exposed him to serious case of food-borne illness. Although Jeremiah did not get sick, he was exposed to contamination when he tasted one of the steaks he had just prepared. The main reason why he was not affected could be that the quantity he took was relatively too small to affect his body. However, that steak exposed him to contamination because it had been grilled till it was pink in the middle. At that stage, meat is considered not ready for consumption because it is not fully cocked. Given that the meat was already contaminated on the way from the grocery, it required a proper cooking. Jeremiah was also exposed to a possible contamination in the car. After the purchase, Jeremiah visited a sports outlet, exposing the me at to excess heat in the car, which he used to travel home. Why it is safe for steak to be pink in the middle, but potentially dangerous for a hamburger not to be cooked all the way through When cutting steak, meat may be exposed to microorganisms such as bacteria which would be on the surface of the steak. It is easier to destroy the bacteria when grilling or cooking the steak because they are not inside the meat but on the surface. This means that when the steak is cooked to be pink in the middle, it would be safe for consumption because the bacteria will be killed. However, when preparing the hamburger, the meat is cut into smaller pieces, which means that bacteria will be present on the inner parts of the meat. The only way of making this meat safe for consumption would be to cook it all the way through to kill the bacteria on the surface and inside the meat. It would be very dangerous for a hamburger not to be cooked all the way through because the bacteria would not be destroy ed (Grosvenor Smolin, 2012). Scenario 2 How this illness could have been prevented In order to understand how this illness could have been prevented, it is necessary to determine its probable cause. The illness was caused by bacteria due to poor refrigeration of the food. Martha failed to follow the correct procedure when refrigerating the left-over lasagna.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Knightsmith (2012), when refrigerating lasagna, it is very important to understand the right timing within which the food item should be put in a refrigerator upon cooking. Leaving the food substance in an open air for a long time would expose it to bacteria. This may start decomposing the food substance at a rapid rate. When this has happened, it may be of little use trying to refrigerate this food. This is what happened in this case. This illness could have been avoi ded by putting the food substance in the refrigerator in time. The most likely micro-organism responsible for this illness based on the incubation period and symptoms of the illness It is possible to determine the micro-organism responsible for this illness based on the period of incubation and symptoms presented by the illness. Those who ate the food were affected within 2-3 hours after its consumption. The illness was awful, but did not last long. The bacteria must have been Staphylococcus aureus. This bacterium takes 1-6 hours after ingestion for its effect to be felt. This is within the range at which Martha’s guests were affected. Some of the related bacteria take longer time or more than 4 hours for their effect to be felt. For those affected by this bacterium, it takes about 24 hours for its effect to disappear. It is reported that the illness did not last long. This further emphasizes the fact that the bacterium must have been Staphylococcus aureus. Given the fact tha t this bacterium is associated with poor refrigerated meat, it would be true to state that it was responsible for the illness. Describe the temperature danger zone According to Keel (2006), food temperature danger zone refers to the range of temperature within which bacteria can thrive in a food substance. The scholar says that there are some types of food that can be easily affected by bacteria at a very rapid speed. Such foods as meat, fish, poultry, eggs, cooked vegetables, pasta, and sauces are easily affected by bacteria. Food Safety and Inspection Service in the United States has defined a temperature of below 4 and above 60 degrees centigrade as the most appropriate temperature for storing such food. Temperatures in between the two extremes are defined as food temperature danger zone because they offer good breeding and survival environment for bacteria. They allow these bacteria to throve in the food substance, making it unfit for consumption. They release substances that ca uses food poisoning, making the food product unfit for human consumption. How Martha could have sped up the cooling process of the lasagna From the above case, it is clear that the main problem that brought the contamination was because of the poor refrigeration by Martha. It was wrong to leave the lasagna for 4 hours exposed to the air. This was enough time for the bacteria to affect the food, given that they thrive well in temperatures of 4 to 60 degrees. Martha should have hastened up the cooling process of this food in order to avoid its contamination.Advertising We will write a custom essay sample on Body Fat and Eating Disorders Paper specifically for you for only $16.05 $11/page Learn More This can be done in a number of approaches. One of the best ways of doing this would be to spread lasagna on a large plate or tray while still hot, and cover it tightly with aluminum foil. The concept in this case would be to ensure that a larger surface is exposed to the air for cooling, but with a lot of keenness to ensure that the food substance is not contaminated. The aluminum foil would help in preventing any contamination in the air from getting into lasagna. How the leftover lasagna still led to food-borne illness even after it was thoroughly reheated It is very possible for the leftover to have been the cause of food-borne illness even after it was properly reheated. The leftover lasagna was exposed to the air for about 4 hours. This was the main reason why this food was contaminated. Within the four hours, Staphylococcus aureus was able to find its way into lasagna. In fact this bacterium found its way into the food substance after the first one hour when the temperatures lowered to about 60 degrees centigrade. The following two and a half hours was enough to spread into the food. When the food was taken to refrigerator, the bacteria went into an inactive mode. During the reheating, the time taken was not enough to destroy all the b acteria. This means that the bacteria easily found its way into the food substance, causing illness to those who ate it. Scenario 3 The possible cause of Sally and her family members’ illness The illness suffered by Sally and her family members can be attributed to a viral infection in the food that Sally prepared. According to the symptoms given, the virus that was responsible for this illness must have been Noroviruses. Its effect on the body is always felt after 12 to 48 hours which fits well in the explanation given about the family. This virus has symptoms such as nausea, vomiting, abdominal cramp, fever, and headache, symptoms that were common among the family members. This virus is caused by raw food, uncooked foods, or cooked foods that are not reheated after contamination (Grosvenor Smolin, 2012). This virus must have come from the knife and board that was used in cutting the raw chicken. That knife and the board were then used to cut the vegetables after a few hour s. They were washed by warm water and this cannot kill the virus. The virus found its way into the vegetable which was the source of contamination in the family. How this illness could have been prevented This illness could have been prevented by practicing proper hygiene when preparing the meal. Sally should have used a different clean knife and cutting board when cutting the vegetables instead of using the same utensils that were used when cutting chicken. If the same utensils had to be re-used, it would have been important to wash them thoroughly with hot water and soap. This would have destroyed any bacterium or virus that could be on them. According to the advice given by Keel (2006), Sally should have also avoided putting the marinade in a serving dish for extra sauce to put over the rice. This is so because this heat is not strong enough to destroy some of the microorganisms in it. This means that although this sauce will be hot enough to be put over the rice, the micro-organ isms in it would still be present. This would have helped avoid the illness. Body Fat and Eating Disorders Paper The body of a human being is composed of several tissues which make organs. These tissues are present in the body at varying percentages. According to Knightsmith (2012), the body is composed of water, protein, minerals, and fat at varying percentages depending on the health of an individual. Fat is one of those important ingredients, but excessive fat has been determined to be dangerous to one’s health.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some of the health risks associated with obesity include coronary diseases, hypertension, immune malfunction or impairment, cancer, joint and bone disorders, and kidney diseases. It is also associated with psychological disorders among the adolescents and adults. These suffering from obesity would always feel awkward when they are among their peers. This psychological effect reduces their level of confidence when they are among peers. Obesity has always been associated with excessive consumption of fructose or calories beyond the consumption capacity of the body (Keel, 2006). The excess fructose is stored underneath the skin, which causes obesity. Lack of proper physical exercise is also known to be a causative agent of obesity. Obesity can also be genetically acquired. Anorexia presents a number of health problems that may affect the normal functioning of the body. Such a person would try to avoid meals and this may deprive the body of the much needed nutrients. Others may be affec ted psychologically to the extent that they would try to avoid peers because of their low esteem. Bulimia is another health risk that is common. The erratic eating habits affects the ability of the body to digest food properly, especially when one eats a lot, then makes frantic efforts to avoid gaining weight. Binge-eating may cause sudden increase in body weight, especially if it continues for a long time. Psychologically, eating disorders may lead to health problems. For example, when one overeats and becomes obese, he or she may be exposed to various health problems. When one avoids eating because of the need to lose weight, he may be faced with diseases associated with malnutrition. Bulimia Nervosa may also affect the digestive system because of the disruptive eating habits. References Grosvenor, M. B., Smolin, L. A. (2012). Visualizing Nutrition: Everyday choices (2th ed.). Hoboken: John Wiley. Keel, P. K. (2006). Eating disorders. New York: Chelsea House Publishers. Knightsmi th, P. (2012). Eating disorders pocketbook. Alresford: Teachers Pocketbooks.

Quotes on Dance and Life from Isadore Duncan

Quotes on Dance and Life from Isadore Duncan Isadora Duncan was an American dancer who rejected classical ballet forms for more natural movements of interpretive dance, which later evolved into modern dance. Isadora Duncan first found fame in Europe which received her more readily. Isadora Duncans personal life was also unconventional and scandalous, including a dramatic death. Selected Isadora Duncan Quotations Adieu, mes amis. Je vais la gloire. reported as her last words.My motto - sans limites.Dance is the movement of the universe concentrated in an individual.I have discovered the dance. I have discovered the art which has been lost for two thousand years.If I could tell you what it meant, there would be no point in dancing it.The dancers body is simply the luminous manifestation of the soul.What I am interested in doing is finding and expressing a new form of life.People do not live nowadays. They get about ten percent out of life.The whole world is absolutely brought up on lies. We are fed nothing but lies. It begins with lies and half our lives we live with lies.I do not teach children, I give them joy.The finest inheritance you can give to a child is to allow it to make its own way, completely on its own feet.So long as little children are allowed to suffer, there is no true love in this world.The real American type can never be a ballet dancer. The legs are too long, the body too supple and the spirit too free for this school of affected grace and toe walking. It seems to me monstrous that anyone should believe that the jazz rhythm expresses America. Jazz rhythm expresses the primitive savage.I had learned to have a perfect nausea for the theatre: the continual repetition of the same words and the same gestures, night after night, and the caprices, the way of looking at life, and the entire rigmarole disgusted me.Virtuous people are simply those who have not been tempted sufficiently, because they live in a vegetative state, or because their purposes are so concentrated in one direction that they have not had the leisure to glance around them.We may not all break the Ten Commandments, but we are certainly all capable of it. Within us lurks the breaker of all laws, ready to spring out at the first real opportunity.Any intelligent woman who reads the marriage contract, and then goes into it, deserves all the consequences.So that ends my first experience with matrimony, which I always thought a highly overrated performance.It has taken me yea rs of struggle, hard work and research to learn to make one simple gesture, and I know enough about the art of writing to realize that it would take as many years of concentrated effort to write one simple, beautiful sentence. Good-bye, America, I shall never see you again! to reporters on leaving for Europe for the last timeArt is not necessary at all. All that is necessary to make this world a better place to live in is to love to love as Christ loved, as Buddha loved.You were once wild here. Dont let them tame you.

Critiquing a Website Essay Example | Topics and Well Written Essays - 3000 words

Critiquing a Website - Essay Example The website being evaluated in this report is the www.southalabama.edu/alumni. It is used by old students and friends to establish connections with the alumni association of the University of South Alabama. Visitors can access the latest news regarding the alumni activities and also take membership if they meet the criteria. The website also has a newsletter which updates the members about the latest happenings. Information is also available about scholarships along with forms. Ferocious jaguar eyes are what that greet you when you visit the homepage of the University of South Alabama National Alumni Association. The dark background against the bright colored banner does not have a desirable visual effect. One could nearly miss the white colored title of the webpage as it is overshadowed by the bright color of the banner. There are more than half a dozen links that are crammed up on the left side of the page. One needs to actually hunt for the "Home" link. It is the 16th link from the top and has small paw icon associated with it. There is no uniformity in the links on the left side of the page as some of them have tiny icons associated with them and some don't. There is description present on the homepage about the alumni which is too short. The homepage has two links with different names which open up to the same page, "Alumni Board" and "Board of directors ". Similarly "Contact Us "is linked thrice on the homepage and that is redundant. Apart from this there are different font sizes and bold text used in

International Business ) Research Paper Example | Topics and Well Written Essays - 750 words

International Business ) - Research Paper Example Corporate social responsibility also has a great impact on the company’s market share and expendability. Many companies in various continents treat corporate social responsibility as a key aspect of their company survival technique. It has evolved from being a value additional concept of management to on being among the key concepts. This is because consumers evaluate their produces depending on how friendly they are to the environment, and their conformance to most of the international laws that business ethics demand be met. Many European companies are among the leading socially responsible companies in the present society (Global edge, 2012). This is true because Europe gets ranked as one of the greatest markets in the world. For this reason, the companies that operate in this zone must be willing to impress their consumers. The FTSE index provides the best tool in monitoring corporate socially responsible companies, in Europe, and the remaining parts of the world. The resh uffle of leading global responsible investment index series provides information on the companies that have adhered to environmental and social laws in the internal business arena. Companies get to fluctuate from one position to another because social laws change daily, and an organization will not be able to conform to each and every that is passed. In addition, not all corporate laws are universal. One of the most common companies that are socially responsible in Europe is Microsoft Europe. This is a company that was invented by Bill Gates and Paul Allen way back in 1975, and has since with co-operation with other companies revolutionized the software computing industry. As a software company, Microsoft does not face common responsibility in terms of social and environmental laws like other production companies. This is because it does not pollute the environment or utilize much of its resources (Barth & Wolff, 2009). Despite this, social responsibility has been key to the company because it has since been expanding in to different countries that harbor different social values. Microsoft has also been aware of the security issue their customers get to face in the internet, hence introducing free protective software’s such as windows defender. They have also included a vast number of language packs for their software users, hence allowing their products to be used by almost everybody in the world. Another company that is well known for its social responsibility and international conformance is Toshiba. Toshiba is an electrical component manufacturing companies to most other manufacturing companies, mostly in the computer industry. With a company of this nature, it demands so much from the environment due to the need for raw materials such as plastic and carbon fiber used in designing electrical circuit boards. It also utilizes metallic elements in some of its parts mostly aluminum and copper wires for cabling purposes. This means that the company gets to emit a lot of toxic gases to the environment. This will demand that to shows a lot of responsibility to those that live in its environment, and employees that work inside. However, the German company is ranked as the 22nd among the top a hundred companies that are socially responsible. This is because they have made sure that they do not release high levels of toxic gases to

Elephant in the room Essay Example for Free

Elephant in the room Essay There are many aspects about rural schools that make them less fortunate than other types of schools. The actual environment of rural schools sometimes makes it hard for their students to succeed. Poverty is the 600 pound gorilla that is sitting on rural schools (Berliner, 2004). Rural schools are dependent on national and urban economics, and if the economy is not prospering, this also how rural schools fail. Because these schools are geographically and culturally isolated due to their locations, they usually lack the conditions that non-rural schools have. In addition, the location of these rural schools forces them to use more effort in order to network with people and to get the materials needed for teachers and students. Recently, farms in rural areas have been diminishing, and rural policy no longer has to be equated with farm policy. Furthermore, rural areas have previously depended on their schools as a focus of life, but this has changed and the future has become different. The school is now expected to prepare students for a different society than traditional rural environments, which creates an imbalance in ideals and traditions (Stern, 1994). We must view rural schools and communities as integrated social structures. Poverty is another problem that exists in rural schools, although it varies by region. We are in need of a federal policy to recognize the diversity of rural populations and give provisions for resources unavailable because of a lack of funding. There are three levels of funding provided by the government(local, state, and federal) that add to educational spending. If rural schools are to give the same services to their students as larger schools, the cost of program per person would be higher, but these schools do not receive extra money (DeYoung, 1991). Rural schools face poor conditions that their students are exposed to on a daily basis. For example, these schools lack the facilities, course materials, and programs that wealthier districts have. The problem with resources in rural schools is not availability of information, but the diversity of their settings. A critical factor as to why rural schools have such problems is the funding that they receive. Due to the small size of these schools, they tend to get less money from the government, but even when they get the same funding as non-rural districts, this is not enough due to the unique problems that rural schools are faced with. Because of the lack of funding, the condition of the schools is terrible. Usually rural schools have dilapidated buildings, which makes the learning environment unsafe and not motivating for the students. Since schools do not have sufficient funding, they are not able to tailor programs to the students needs, such as Advanced Placement and Honors classes as well as remedial and special education classes, which creates problems for these students. Furthermore, the materials that rural schools are provided with are out of date, and technological improvements such as computers and internet access are not available in most rural areas (Gibbs, 2000). Since the conditions of rural schools are not motivating to students they may experience.

Essay example --

The book of Matthew chapter 5 through 7 was known as, â€Å"The Sermon on the Mount†. Which were words spoken by Jesus Christ. The purpose of this Sermon was to show representation of the normative foundation of Christian Morality. For instance, this passage was more so fixated on whole hearted benevolence towards others around you and genuine devotion to God. The 10 commandments tradition was questioned by Jesus due to the fact that if an individual obeyed and observed God’s Law that would please God. Another way to please God would be if, â€Å"men entered the kingdom of heaven, which is possible only if they change qualitatively in their hearts†(Zunjic) The first portion of Jesus teachings were made up of blessings known as beatitudes. Beatitudes are a set of teachings by Jesus. The word beatitude stimulates from a Latin adjective beatitudo which means happiness, fortunate, and blissful. The beatitudes are mainly located in versus 3 to 6. According to Wilkins, â€Å"They apply in an almost, â€Å"upside down† reality and this vision that should be adhered to life in operating the kingdom life among God’s people.† If an individual decided to disobey or decided to not follow the rules of the pattern of this world, God would considered that type of behavior as an upside down life style. If you are an authentic discipline you would follow the guidelines of the beatitudes. â€Å"Jesus was looking to set goals in the beatitudes and the whole Sermon on the Mount. These goals should not be seen as impossible ideals, rather a new kind of life that strives,permeats and change lives†(Robinson, et al.). Blessed are the poor in spirit, for theirs is the kingdom of heaven. Blessed are those who mourn, for they shall be comforted. Blessed are... ... us to love the prosecutors who work and trespass against us. At the end of Jesus’ sermon he stated, â€Å"Be perfect therefore just as your heavenly father is perfect.†(Matthew 5 verse 48). When Jesus stated to be perfect, Jesus did not mean to be some type of big time over achiever or to have a perfect patty attitude. The point Jesus was trying to make was to stop comparing yourself to others. When people decide to put themselves in competition with others or compare themselves to others that will lead them to a path of false sense of righteousness. Jesus wants us to learn a lesson from his â€Å"to be perfect† statement. Jesus understands that no one is 100% perfect out here. There is also a chance where there can be an individual that is morally challenged than what you might be. In the end in God’s vision there is room for improvement in God’s perfection.

Time Management Outline

Name Date Purpose: Informative #1/ Time Management Introduction 1 Attention 2 What is time management? 1 Understanding time management 2 Why is managing my time efficiently important? 3 What is stealing my time 1 Identify what or who? 2 Learn to handle distractions 3 Be responsible for yourself 4 Am I procrastinating? 2 Credibility 1 Catherine Beecher 1 Advocate for women’s education 2 Emphasize the importance of female labor 1 Guide for time management book 2 Productive activities like education 2 Benjamin Franklin 1 Father’s system for â€Å"Order† Unpredictable claims 3 Dwight D. Eisenhower 3 Lead into the body 1. Time is very effective as a tool, if we know how to use it. 2. How can I know if I am managing my time correctly? Body A. Set goals 1. Mission statement a) What do I value the most? b) What is my life’s purpose a) What legacy do I want to leave to the world? b) What I am doing to accomplish it? 1. Long term goals a) Finish a master’s de gree b) Buy a house c) Have a family d) Start my doctorate’s degree 2. Intermediate goals (the next five years) a) Complete my degree b) Find a job ) Travel to Europe d) Graduate with honors 4. Short term goals a) Finish the semester b) Get associate’s degree c) Start a healthy diet d) Buy a car Transitional: Are you doing something to accomplish your goals? A. Use time Effectively 1. Where does your time go? a) Committed time 1) Studying 2) Working 3) Exercise b) Maintenance time 1) Eating 2) Sleeping 3) Grooming c) Discretionary time 1) Relationships ( Intellectual development 1. Where should your time go? a) Urgent priorities 1) Dropping a class 2) Paying fees 3) Turning in papers ) Important priorities 1) Attending every class 2) Planning tasks 3) Forming healthy relationships c) Ongoing activities 1) Identify if needed 2) Plan a wise time to do them d) Trivial activities 1) Mail 2) Facebook Transitional: Are you using your time effectively to achieve your goals? I f the answer was no, there are some strategies that you may want to know. B. Time-Management Strategies 1. Get organized a) Keep a calendar b) Create daily to-do list c) Study everywhere and anywhere d) Prepare the night before 2. Make it simpler ) Do the tough tasks first b) Break projects down into smaller tasks c) Study in short segments d) Study at your high-energy time 3. Keep a positive attitude a) Be flexible b) Patient c) Persistent d) Realistic 4. Control interruptions a) Create an organized place to study b) Determine your optimal time to study c) Create quite time d) Just say no Transition: On the other hand, one cannot forget that we are humans and we have strict needs; such as eating and socializing, for instance the word balance must remain in your life. C. Always in balance 1.Communicate with your family a) Clarify the importance of college b) Create a team work attitude at home 1. Increase physical and emotional energy a) Find relaxing activities b) Get enough rest c ) Eat healthy food 2. Create positive time a) Have quality time with your family b) Share ideas and worries c) Listen d) Communicate Transitional: The most difficult task to do is to accept we are doing something wrong, for this reason, Conclusion A. Time Management 1. Help yourself with a daily plan 2. Time can be used to your favor A. Succeed in College and Life . Keep in mind your goals 2. Manage your time to succeed 3. Create a balance life for yourself Resources 1. â€Å"Benjamin Franklin. † A Brief History of Time Management. Inc. Advertisement, n. d. Web. 15 Feb. 2013. 2. â€Å"A Treatise on Domestic Economy. † A Brief History of Time Management. Inc. Advertisement, n. d. Web. 15 Feb. 2013. 3. â€Å"Dwight D. Eisenhower. † A Brief History of Time Management. Inc. Advertisement, n. d. Web. 15 Feb. 2013. 4. Ferrett, Sharon K. Peak Performance: Success in College & beyond. Chicago: Irwin Mirror, 1997. Print.

Effects of Music on Counsumer Behavior

The idea of using music as a way of advertising goes all the way back to colonial times when street vendors hawked their good to the tune of a melodic chant. Of course we also know that music has been used often as a way of fixing a product in our mind. A memorable tune that â€Å"sticks in your mind† is the marketer's dream. Music that is written for a company or industry often benefits the entire industry. One of the first industry wide musical plugs (no pun intended) was for the tobacco industry through songs such as the 1836 song Think ; Smoke Tobacco, by John Ashton and Pipe de Tabac by John Hewitt.Lyrics also play an important part in the use of music as advertising. Just as a catchy tune could attack your senses, a good â€Å"jingle† or cute lyrics could become a part of society for quite some time. The power of this form of advertising is just formidable. Consumer researchers have found emotional response to advertisement, by consumers. Background music is one o f the major component influencing audience responses to certain products that they buy. Popular music in television commercials is nothing new.In fact, television advertising right from its very beginning in the early 1950s has relied heavily on music to get people’s attention, set a mood, creates the right brand image and sells the advertiser's product. The reason why is simple it works. Music plays an important role on individuals belonging to various cultural backgrounds. Music can relax us, excite us, make us want to get up and dance or simply involve ourselves by listening. That's what makes it such a powerful tool in advertising. Very often, more recognizable songs are used as background usic to set a mood or to help establish an image for the product. Early television commercials in the 1950s featured well known classical masterpieces as background music, to attract consumers towards their product. Advertisers later on expanded themselves into jazz and rhythm and blues . Soon TV commercials were featuring songs like Duke Ellington's â€Å"Satin Doll† and Gershwin's â€Å"Rhapsody in Blue† as background music to help sell a variety of different products. Music plays the following role Entertainment:Music contributes to the effectiveness of an advertisement by making it more attractive. A good ad always tries to engage the attention of an audience, and makes it entertaining for them. To an extent all music broadcasted on commercial ads as well as radio serves as a loss leader. Any music can potentially act in this role of entertainment. Moreover, the music need not necessarily be evident of any special attraction with a particular product or service in order to play an effective and useful function. Structure/Continuity: Music can be used in various structural roles.As a structural role, music helps in tying jointly a sequence of visual images and series of dramatic episodes, narrative voice-overs, and a list of product appeals. This i s the function of continuity. Memory ability: Music should be such in advertisements that it increases the Memorability of the product's name. Consumers are known to favor products which give some degree of recognition or familiarity, even if it is merely the product's name. Thus, the association of music with the identity of a certain product may greatly aid in product recall. Lyrical Language:A fourth technique of musical enhancement is the use of lyrical language. Vocal music permits the conveyance of a verbal message in a non spoken way. Language utterances can sound much less naive or self-indulgent when couched within a musical phrase rather than simply spoken. An individual can respectably sing things which would sound utterly trite if said. Targeting: Once an appropriate medium is chosen, second considerations are targeting the consumer, thereby engaging or charm those viewers who constitute the target demographic group. Music has long been identified with various social and demographic groups.Musical style therefore assists in targeting a specific market. The style may function as a socioeconomic identifier or may act as a device for addressing a specific group of audience. Authority Establishment: Music enhances to the credibility of the product in this way that establishes its authority. A simple way of establishing authority is through expert testimony. Authority may also be fostered through testimonials of non-technical authorities . Thus to an extent to succeed in advertising an audience, should also be kept in mind , advertising done must also have genuity in it.Music affects shopper time perception: Several studies indicate that music can effectively reduce anxiety, increase positive mood ratings, alleviate depression, and decrease frustration. Music has also been seen to influence consumer’s time perception. Standing in queues listening to the right kind of music makes the waiting experience more pleasant and entertaining hence reducing the perception of time in store. Music helps in making impulsive purchases: Music helps consumers associate some feelings or emotions such as joy, love, fear, hope, sexuality, fantasy and helps in developing a mood for shopping.Music also helps in creating an impulsive environment that can be extremely beneficial to the consumers in selecting a particular product. Increase brand loyalty: Music helps in enhancing brand loyalty in a way that it integrates the meaning of a message of the particular brand thus creating brand loyalty amongst the customers. Music is a positive addition to the consumer environment: Music plays an important role by creating a positive environment, under which all consumers are influenced by music.Example: When an individual enter the shop of K;N’s the jingle of the brand keeps on playing thus creating a positive effect on the consumer . Music has also been used to induce either a pleasant or unpleasant affective state and examine its Interaction wit h the affective tone of an advertisement (Gorn, Pham, ; Sin 2001). Both arousal, pleasure can be manipulated with music. Music and Congruence: Park and Young (1986) examined the effect of music (present, absent) and three types of involvement (low involvement, cognitive involvement, affective involvement) on the formation of attitudes towards a brand in the context of TV commercials.Music increased the brand attitude for subjects In the low involvement condition but had a distracting effect for those in the cognitive involvement condition. Its effect for those in the affective involvement condition was not clear. They argue that music acted as a peripheral persuasion cue. When the music was attention grabbing it pulled listener’s attention away from the message and negatively influenced recall. The no music ads performed as well or better than the musical ads in terms of recall and recognition.Thus the relationship between the fit of the mood, induced music (happy/sad) develo ped the purchase decision for the customer. USES OF DIFFERENT KINDS OF MUSIC Fast or slow music in a retail environment Research found out that people move steadily when slow rhythm music is played. Study was conducted in two supermarkets found a huge increase in sales when slow rhythm music was played: â€Å"In that study the gross sales increased from $12,112 for the fast rhythm music to $16,740 for the slow rhythm music. This is an increase of 38%. In addition to it â€Å"Customers moved slowly when soft music was played, taking 128 seconds, and faster when fast music was played, taking 109 seconds. † Same results have been observed in restaurants: customers tend to persist when the music is slow and soft. Where you don't want people to linger, you could be better off playing loud, fast tempo music especially if you run a fast-moving restaurant. But, retail environments often want their clients to stay for longer time in their stores, so softer music is more appropriate. A study discovered that customer spent almost 23% more money in a restaurant when softer music was being played.Interestingly, increase in spending came on the drinks bill (which grew by almost 51% on avg), which are the most profitable items in most restaurants. ? Loud or soft Usually, people spend much less time in the environment where louder music is played One article wrote: â€Å"A person is likely to stay in a restaurant playing soft music 20% longer than if the music is loud, with a slight increase in the amount of money spent on food and drinks. For grocery stores, it was found that the volume made no difference on how much money was spent.Another study by Caldwell and Hibbert (2002) found that when slow music was played, patrons stayed for 20% longer but also spent more on food and drink – in fact, up to 50% more. In other words, to keep your customers, keep it soft and slow. And likewise, if you want quick turnover, speed things up and keep it loud. † In bar s, where music is very loud and fast that it hinders conversation, people drink more and drink faster. An academic study found: â€Å"Environmental music was associated with an increase in alcohol consumption. †¦ Forty male beer drinkers were observed in a bar. †¦The results show that high level volume led to increased alcohol consumption and reduced the average amount of time spent by the patrons to drink their glass. † Use of hit songs and unknown songs In business and retail environments, popular music tends to be too distracting, taking people away from the task at hand, and makes them focus on the music. You want the music to â€Å"MELT† in the environment, giving a feeling of calm or energy, but not grabbing the attention of the people. â€Å"Popular or hit† music is too catchy, and causes lower purchasing in retail environments and decreased productivity in offices. The usic that should be played has to be good and very close enough to hit music that people enjoy it, but it must not be too catchy. Classical or chill outs In a study it has been found out that â€Å"Classical music† increases the amount of money people are willing to spend. Normally, people will buy more expensive goods when classical music is being played. MUSIC AND MARKETERS Marketers uses music to reach at own goal in making advertising. Marketers doing in following way: Music Exists In A Context Music does not work alone. It exists within an advertisement with complex visual, verbal, and other nonverbal stimuli.How all of these are perceived depends on the complex interaction of internal (biological) and external (social, cultural influences) factors which also affect when and how musical taste is developed. Music is primarily a cultural and social phenomenon and reflects the values and attitudes of a subculture. Sociological forces affect images and preferences about products that are desirable, and music, if it fits with those images, may enhanc e the following variables: 1) persuasion through prior learning and verbal association, 2) recall, 3) overall ad effectiveness, Preference for the product and 5) facilitation of mental images.The following-discussion will elaborate further on the topic of music as a facilitator of mental images, and its role in advertising, education, communication, psychology, and marketing. The Importance of The Role Assigned To Music In An Ad It seems that the salience of music in an ad will depend on whether the ad is primarily affective or cognitive based (Park and Young, 1986; and Holbrook and Hirschman, 1982), who the target market is, and how well the message communication goal (meaning) of the ad will fit with the music.Consequently, we suggest a tentative hierarchy of musical presence model, to define the role assigned to music in communicating the advertising message. Basically, the degree to which music is assigned a dominant role is revealed by the degree to which it will be in the fore ground, be distinctive, will be noticed, and will be more likely to be part of an affect-based ad. The degree to which music is assigned a less dominant role is the degree to which it will recede into the background, be less distinctive, be less attention-getting, and the ad will be less likely to be affect-based.This model is based on observation of about 60 advertisements on day-time T. V. , and is presented here as way of summarizing the role music plays going from a most dominant and distinctive to a barely noticeable presence, to no presence. Since many ads have a combination of cognitive and affective components, with degrees of emphasis on one or the other, the role of music will tend to follow this degree of emphasis in the advertisement. That is, all things being equal, the more salient the role music has in the ad, the more affect-based the ad is likely to be, and We less salient role music has, the more cognitive-based the ad will be.The hierarchy of musical presence mode l is suggested as follows, going from most to least salient: A. in ads where music primarily carries the entire message and meaning, music will be used in the following ways: 1. When music with lyrics carries the ad's verbal message and meaning, it has been assigned a dominant role in also providing an atmosphere, creating an image, setting a mood, and influencing affect throughout the ad. The ad will be primarily affective-based, appealing to feelings. In this case, music will always be in the foreground, with very little voice-over, if any.Sometimes music composed especially for the purpose of the ad, or a fairly well-known song for example, such as â€Å"April in Paris† (for rich French roast coffee by Maxwell House), can be used primarily to carry the message of the ad. The use of â€Å"April in Paris† reflects the age of the target market, desire for foreign travel, and its taste in style of music; 2. When the lyrics of the song do not carry the ad's message direc tly (the words are about things other than the product and do not contribute to the atmosphere or mood), but the music is in the foreground throughout the ad, and is the primary form of communication; 3. hen instrumental or electronic music (without lyrics) is in the foreground, there is almost no voice-over, and the verbal message is brief and in written form, music has also been assigned a dominant role and will provide the above-mentioned attributes; B. in ads where the message is carried primarily by a voice-over, music is used in the following ways: 1. Music is in the background, very quiet, generally not distinctive, resembles â€Å"elevator music,† and the voice-over continues throughout the ad; 2. The music background lasts for the duration of one or two short verbal phrases, usually at the end of the ad.It is used to emphasize a phrase as in a key brand attribute, or logo; 3. No music. Although most commercials use music, some research has indicated that music may di stract from message processing, and other research supports the facilitating effect of music. While musical characteristics or elements do shape overall musical meaning, a musical selection can distract or enhance message processing, if placed in an inappropriate advertising context, where the ad's intended meaning and the music are not a good.While music may enhance processing in one setting, it may distract in another. Its impact largely depends on how well it fits with the advertisement's meaning, and the audience's level and type of ad involvement. In trying to determine what musical selection fits with what advertisement, a clear communication goal of the ad is required (cognitive, affective), along with knowledge of the intended target market's musical taste, preferences, and if possible, the meanings and feelings associated with particular musical selections.Finally, it is useful to possess an understanding of the musical characteristics or elements of the designated musical selection, as these often affect the above variables. From the musical presence hierarchy model, we note through preliminary observation that the more salient music is in an ad, the more affect-based the ad is. In general, advertising practitioners have used music which was familiar with their target market, and which fit with the ad's meaning. Note that under conditions of high cognitive involvement, music is seldom used, and when used, seldom effective.How, When, Why Music Works In Imagery Production A number of studies find that music is considered as a valid facilitator of mental images. Music also has been used as a stimulus to evoke images in educational and therapeutic settings. Music used simultaneously with words and sounds was found to increase image production. Farnsworth (1976) reports that music evokes very little universally similar mental imagery beyond what appears in all cultures, such as the use of soft melodies for mothers' lullabies.He also states that in western culture most people of the same subculture have similar imagery stimulated when presented with a descriptive narrative with specific imagery using concrete words. These words used to accompany music make for powerful, learned associations, so that when we hear the â€Å"Star Spangled Banner,† we hear the words that go with it and we all tend to have similar visual imagery. Since the same music may not evoke uniform imagery among listeners, there is uncertainty regarding whether or not high and low imagery music can be 1) agreed upon, and 2) distinguished by the type of music represented.Although the designative meaning of music is made up of individual images, thoughts, and memories associated with a particular musical piece (Meyer, 1956), and is therefore frequently individualistic, musicians have often written programmatic music with titles which encourage similar imagery. For example, Mussorgsky used pizzicato strings to represent what he labeled â€Å"chicken cluckingâ €  in his â€Å"Pictures at an Exhibition. † Advertisers of course supply â€Å"labels† with verbal statements about the product (emphasized by music) and/or lyrics of jingles.It appears that prior learning and verbal associations, when paired repeatedly with certain pieces of music, are likely to evoke more nearly uniform mental imagery among listeners. In a marketing and advertising context, imagery impacts consumers' knowledge in many important ways. Imagery systems contribute to a definition of product imagery and affect how a brand â€Å"communicates† with the consumer. Imagery is a process through which sensory information is stored in working memory.Since memory imagery involves sensory and concrete representations of ideas, feelings, and memories, it can allow a visual reconstruction of an event in one's mind which has been experienced before and stored in memory. Among the variables that can produce imagery-in an advertisement are words, imagery inst ructions, and music. Stewart, Farmer, and Stannard (forthcoming) note that in those situations where image advertising uses music, the use of a musical cue provides the opportunity to elicit images, beliefs, and associations.Their forthcoming study's results indicate that music with lyrics is statistically significant in eliciting more image types of responses referring to people, actions, or setting than verbal cues. Findings in this study suggest that the musical cue is a more sensitive measure of memory than verbal product and brand cues. Another example where imagery plays a part in the degree of fit between the music and the meaning of the advertisement is in the romantic, nostalgic song â€Å"I'll Be Seeing You. Used as background for a FTD florist ad, this song may prove effective. However, if paired with the packing up of a seasonal, everyday item like a portable fan, the effect will be somewhat comical. The organization of musical elements remain the same in the song, but the context surrounding the music has changed from a romantic, nostalgic setting (a good fit in terms of imagery) to a more mundane one. Therefore imagery of the product and the ad can be affected by the f t between musical meaning and the meaning of the ad. Music Also Affects Important Mood States.When a person enters in a restaurant, supermarket, or malls for shopping, Customers when enter in shopping malls, restaurant, or supermarkets their walking pace is fast and no product catch their eye they follow their mind set. They usually do not have in good mood due to huge traffic and unpleasant noise. Music not only slow down their pace but make their mood positive which ultimately increase the sales. Music not only enhances recall for a product or an ad through an evoked image, but it may evoke a mood, feelings, emotions, and behaviors.Consumer behavior theorists have conceptualized how consumers' attitudes, affective states, and behaviors have been impacted by moods under central a nd peripheral processing, as well as affect -and behavior conditioning. Variables Affecting Mood Moods can be affected by many different variables. Gardner (1985) discusses studies of independent variables found to induce mood states, such as weather and temperature variation, positive test feedback, finding a dime in a phone booth, winning a computer game, receiving a free gift, getting cookies, and receiving good news and bad news.Participation in activities such as smiling or frowning, reading stories, and recalling or imagining emotional experiences may also induce mood changes. In view of the fact that music is a common element in commercials, and one which has a long history of mood inducement in a variety of contexts, the next section will focus on how music has been used as an independent variable to affect moods, as well as other dependent variables of interest to marketers. For brevity, this section will highlight key studies.Details on these and other studies are in Alper t and Alpert (1990) and Bruner (forthcoming). Gorn (1982) suggests that peripheral influences such as background music used in commercials may become associated with the advertised product (in memory, even if not consciously), and influence product choice through classical conditioning. Mere exposure did not lead to liking, which apparently depended on whether the target product, a pen, was presented with liked vs. disliked music.The second experiment by Gorn (1982) provided support for his hypothesis that when subjects were not in a decision-making mode; the commercial's impact appeared to be more influential in its appeal when presented with musical background as opposed to product information. He concluded that through classical conditioning, the product becomes associated with the positive feelings of liked music. ? Commercial Business Uses of Music in Advertising Business uses of music in advertising date back to the earliest days of broadcast media.In the 1920s and 1930s, mark eters like Procter and Gamble pioneered the concept of linking brand names to distinctive musical and dramatic themes. The approach was used not only in radio ads, but also in programming that the companies developed and controlled. It was later adapted to television commercials and to the enormously popular soap operas of the 1950s. Now music is used in advertising in key formats as a useful tool to sell products. Radio Two characteristics of radio give music a particularly important role.First, the medium is entirely dependent on engaging, creative audio. Second, because most listeners tune into the radio while driving or performing other activities, music helps to focus the consumer's attention on the product. Jingles, which are original tunes composed specifically to support a certain brand, are widespread in radio advertising. They are effective in enhancing recall of the brand name and key selling points. Television and Multimedia Producers of television commercials and other forms of multimedia advertising frequently purchase licensing rights to popular music.They also hire composers and lyricists to create original music. In these media, it is important for music to complement, not compete with, the visual elements of an ad. However, songs and background tunes can be more memorable than pictures and words in establishing a mood or bringing a brand image to life. Branded Entertainment or Product Placement: Rapidly growing in popularity, this is the newest way of integrating music with a business strategy. An original entertainment product, like a music video, is created by marketers to showcase their brand.The idea is to build consumers' sense of connection to a brand by engaging them with music. Coke Studio a big Success for Coke: Music is helping Coke against its competitor Pepsi in the cola war in Pakistan. By sponsoring â€Å"Coke Studio, Coke has gained major market share at Pepsi's expense, according to a report in the Wall Street Journal. Coke n ow claims 35% of market share in Pakistan; Pepsi's market share is now down to 65% from a high of 80% in 1990s which was achieved mainly through sponsorship of cricket in Pakistan.Coke Studio, sponsored by Coca Cola Pakistan, is a one-hour show that features musicians playing a distinct blend of fusion music that mixes traditional and modern styles. Helped by the media boom in Pakistan, the show has had dramatic success since it was launched three years ago. Effects of Music on Shoppers and Restaurant Patrons: According to a research people who heard music while shopping or eating at a restaurant or mall is influenced by the music and it affects what they buy and what they spend.Loudness, pace, rhythm of music effects on how long consumer spends their time in malls and restaurants, how much they purchase and how they view brands or products positively or negatively. Another research shows that departmental stores which play, top 20 music on the music chart, shoppers over 25 of those departmental stores believe that they have spent more time there and purchased more. On the other hand, departmental stores which play soft instrumental music, shoppers under 25 believe that they have spent more time shopping than they have.Therefore, these findings indicate that less preferred or unfamiliar music slows down the perceived time of the shoppers. (Yalch & Spangenberg, 1990). REFERENCES http://www. queenslandnewsagents. com. au/assets/images/MusicConsumerBehaviour. pdf www. musiccog. ohio-state. edu http://en. wikipedia. org/wiki/Songs_in_advertising http://www. acrwebsite. org/search/view-conference-proceedings. aspx? Id=7166 suit101. com southasiainvestor. com riazhaq. com pakistanlink. org

Socratic Wisdom

Socratic Wisdom Socratic wisdom refers to Socrates understanding of the limits of his knowledge in that he only knows that which he knows and makes no assumption of knowing anything more or less. Although never directly penned by Socrates as a theory or treatise, our understanding of his philosophies as they relate to wisdom derives from Platos writings on the subject. In works like Apology, Plato describes the life and trials Socrates that influence our understanding of the truest element of Socratic wisdom: We are only as wise as our awareness of our ignorance. The True Meaning of Socrates Famous Quote Although attributed to Socrates, the now famous I know that I know nothing really refers to an interpretation  of Platos account of Socrates life, though is never directly stated. In fact, Socrates often highly asserts his intelligence in Platos work, even going so far as to say he would die for it. Still, the sentiment of the phrase echoes some of Socrates most famous quotes on wisdom. For instance, Socrates once said: I do not think that I know what I do not know. In the context of this quote, Socrates is explaining that he does not claim to possess the knowledge of artisans or scholars on subjects he has not studied, that he bears no false pretense to understanding those. In another quote on the same topic of expertise, Socrates once said, I know very well that I possess no knowledge worth speaking of on the topic of building a home. Whats actually true of Socrates is that he has said quite the opposite of I know that I know nothing. His routine discussion of intellect and understanding hinges upon his own intelligence. In fact, he does not fear death because he says to fear death is to think that we know what we do not, and he is absent of this delusion of understanding what death could mean without ever seeing it. Socrates, the Wisest Human In Apology, Plato describes Socrates at his trial in 399 B.C.E. where Socrates tells the court how his friend Chaerephon asked the Delphic Oracle if anyone was wiser than himself. The oracles answer - that no human was wiser than Socrates - left him bewildered, so he embarked on a quest to find someone wiser than himself in order to prove the oracle wrong. What Socrates found, though, was that although many people had particular skills and areas of expertise, they all tended to think they were wise about other matters too - such as what policies the government should pursue - when they clearly were not. He concluded that the oracle was right in a certain limited sense: he, Socrates, was wiser than others in this one respect: that he was aware of his own ignorance. This awareness goes by two names that seem virtually opposed to one another: Socratic ignorance and Socratic wisdom. But there is no real contradiction here. Socratic wisdom is a sort of humility: it simply means being aware of how little one really knows; how uncertain ones beliefs are; and how likely it is that many of them may turn out to be mistaken. In the Apology, Socrates doesnt deny that true wisdom - a real insight into the nature of reality - is possible; but he seems to think it is enjoyed only by the gods, not by human beings.

Take off

Take off Take off Take off By Maeve Maddox A reader asks about the phrase â€Å"take off†: I read a line that said take off Saturday, which I had always understood to be â€Å"to take Saturday off.† What do you think? â€Å"To take off† is a phrasal verb used with more than one meaning. When the sense is â€Å"to stay away from work,† the particle off may appear next to take or following the day mentioned as being taken off. For example: I felt wiped out, and I was dreading Sunday each week, so I decided to  take Saturday off  to have a very simple day to read and explore my purpose in life.   The new law entitles  workers  at factories, eateries, hotels, movie theaters and private hospitals to  take off Saturday  or Sunday.   â€Å"Take Saturday off† may be more common, but â€Å"take off Saturday† is not incorrect. Here are some other examples of take off used as a verb: Do you take your shoes off while on a plane? (remove) The video shows a UFO that appears behind a commercial airliner taking off from the airport. (leaving the ground to fly) Have you ever  watched  someones  career take off  and wondered Why isnt that me? (become successful)   Its not  like  her to just  take off like  that.  (leave suddenly without telling anyone) You’ve booked your trip, researched the must-see attractions, recharged your electronics, packed your bags - and now you’re ready to lock the door and take off on your big vacation. (leave, get started) Here are examples of the noun take-off: When you fly, at  take-off, there is a strange  feeling  in your body, not explicable, but strange.  (the moment an airplane lifts off the ground) There seems to be a lot of things going on during the crucial moment of take off, and to a good extent, setting up for a take off. (the moment a surfboard connects with a wave) Tomlin sings â€Å"I Got You Babe† with Scred the Muppet and does a take-off on scat singing with some of the cast members, dressed as Bees. (a parody of) Because the verb take off has so many meanings, its use can lead to ambiguity, especially in contexts intended for non-native speakers of English. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business EmailsDoes "Mr" Take a Period?6 Foreign Expressions You Should Know

Paradigm Positions Essay Example | Topics and Well Written Essays - 2000 words

Paradigm Positions - Essay Example Shawer and â€Å"Digital natives: where is the evidence?† by E. J. Helsper and R. Eynon yielded ample amount of information to me. The overall purpose of the articles, their theoretical framework and methodologies used were relatively conveyed in the first encounter itself. While the former article sought to eliminate the unempirical demarcation between the young and adult users of technology by offering scientific evidence in support, the latter looked forward to establishing the utility of communicative-based techniques in teaching and learning through analysis of data collected in a survey. However, a certain degree of ambiguity and obscurity persisted in the proper understanding of few terms and jargons used in the articles But a second reading enabled a better understanding of those explicit terms and jargons used by the authors. For instance, the meaning and significance of the terms like â€Å"digital native†, â€Å"digital immigrants† and â€Å"breadth o f experience† used by Helsper and Eynon and acronyms like â€Å"CLT† and â€Å"EFL† used by Shawer became clearer following the second reading. The second reading thus helped in closing the gaps that were created in the first reading. Both the articles deal with the interaction of learners with technology and the extent to which technology plays a role in their learning process. Helsper and Eynon’s study attempts to challenge the popularly held belief that people’ ability to engage with technology is a function of generational differences. They assert that the previous researchers had not considered the influence of social and cultural factors on learning. But Helsper and Eynontake into account these influences as part of their ontological and epistemological position. Their work seeks to defy the premise of correlation between age and technology use by establishing the fact that there are